360 Cookware
Fully clad 3-ply stainless from West Bend, Wisconsin — the second family that stayed when West Bend Company's cookware died. 360 brand launched ~2010; Kitchen Craft lineage to 1906.
Status: Approved
- Founded
- 2004
- Website
- 360cookware.com
- HQ
- USA
- Manufacturing
- USA
- Ownership type
- Family-owned
- Parent
- Americraft Cookware
- Status since
- 2026-08-18
Ownership
Hurley family: Dave Hurley (in the business since 1969) built the plant in 2004 specifically to keep the old West Bend waterless line from being outsourced, hiring the laid-off cookware workforce; son Bryan Hurley is president/owner. No outside capital found through 2026.
Why Approved
Family-owned, US-made, purpose-built to resist offshoring — the sibling story to regal-ware, one mile apart. Approved. Reader-recommended 2026-08-10.
Reversibility
What would change our verdict
A sale to outside capital. Offshoring beyond the current bonded-material sourcing, or US content falling below the stated ~85%.
Sister brands under Americraft Cookware
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