All brands

Tools · Hand Tools

American hand tool brand, originally a Sears house brand.

Stanley Black & Decker →

Tools · Pliers & Cutters

German pliers manufacturer. Widely considered the best in the world by tradespeople.

Tools · Screwdrivers & Bits

German screwdriver and bit specialist. Known for Hex-Plus geometry and tool quality.

Tools · Electrical Tools

American electrical tools. Standard-issue for US electricians.

Tools · Power Tools

Japanese power tools. One of the two dominant cordless platforms alongside Milwaukee.

Tools · Precision Tools

German precision tools. Screwdrivers, bits, torque tools.

Tools · Power Tools

Premium German power tools. Dominant among high-end woodworkers.

TTS Tooltechnic Systems →

Tools · Pliers & Cutters

American pliers, specifically tongue-and-groove. Made in Meadville, Pennsylvania.

Tools · Hammers & Striking

American hammers forged from single-piece steel. Rockford, Illinois.

Tools · Hammers & Striking

American hammers and striking tools. Longtime competitor to Estwing in the traditional hammer category.

Tools · Measuring & Levels

German levels. Industry standard for professional framers and tile setters.

Tools · Precision Tools

American precision measurement tools. Athol, Massachusetts.

Tools · Multi-Tools

American multi-tools. Portland, Oregon. Invented the modern pliers-based multi-tool category.

Tools · Multi-Tools

Swiss Army Knife manufacturer. Also kitchen knives and luggage.

Tools · Knives - EDC

American folding knives. Oregon City, Oregon.

Tools · Knives - EDC

American folding knives. Golden, Colorado. Invented the pocket clip and round hole opener.

Tools · Knives - Fixed Blade

American hunting and outdoor knives. Post Falls, Idaho. The 110 Folding Hunter is iconic.

Tools · Knives - Fixed Blade

American fixed-blade survival knives. Manufactured by Rowen Manufacturing in Idaho.

Tools · Knives - EDC

Premium American folding knives. Boise, Idaho. Sebenza is the benchmark high-end folder.

Tools · Cordless Systems

American-headquartered power tool brand, dominant in trades alongside Makita and DeWalt.

Techtronic Industries (TTI) →

Tools · Power Tools

Consumer-tier cordless power tools, Home Depot exclusive in the US.

Techtronic Industries (TTI, power tools licensing) →

Tools · Cordless Systems

American-headquartered power tools, a top-three pro cordless platform.

Stanley Black & Decker →

Tools · Hand Tools

American hand tools. The namesake of Stanley Black & Decker.

Stanley Black & Decker →

Tools · Power Tools

Consumer power tools. Big-box retailer staple.

Stanley Black & Decker →

Tools · Power Tools

Historic American power tool brand, once a top-tier professional name.

Stanley Black & Decker →

Tools · Automotive Tools

Mobile automotive tool truck brand, sold direct to mechanics.

Stanley Black & Decker →

Tools · Automotive Tools

Industrial hand tools, originally professional automotive. Sister to Mac Tools under SBD.

Stanley Black & Decker →

Tools · Hand Tools

French industrial hand tools. Historically a premium European line.

Stanley Black & Decker →

Tools · Automotive Tools

American professional automotive and industrial tools. Truck-route sales model.

Tools · Hand Tools

American hand tools. Revived after near-collapse.

Ideal Industries →

Tools · Hand Tools

Industrial hand tools. Sister brand to Snap-on, historically targeted at MRO and aerospace.

Snap-on →

Bags & Packs · Backpacks - EDC

American-made travel and EDC bags. Seattle, Washington.

Bags & Packs · Backpacks - EDC

American rucksacks, originally built for military use. Bozeman, Montana.

Bags & Packs · Backpacks - Technical/Outdoor

Bozeman, Montana technical packs. Military, wildland firefighting, hunting.

YETI Holdings →

Bags & Packs · Backpacks - Technical/Outdoor

Outdoor apparel and gear. Ventura, California.

Patagonia Purpose Trust / Holdfast Collective →

Bags & Packs · Backpacks - Technical/Outdoor

Premium Canadian technical outerwear and packs.

Amer Sports (majority Anta Sports / ANTA) →

Bags & Packs · Backpacks - Heritage

American heritage outdoor gear. Seattle, Washington.

Bedrock Manufacturing →

Bags & Packs · Duffels & Weekenders

American-made military-grade travel bags. Billings, Montana.

Bags & Packs · Backpacks - Technical/Outdoor

American outdoor pack brand. Cortez, Colorado.

Helen of Troy →

Bags & Packs · Luggage - Softside

Business and travel luggage with lifetime repair warranty.

Bags & Packs · Luggage - Softside

Premium business travel bags and luggage.

Samsonite International →

Bags & Packs · Camera Bags

Camera bags, straps, and travel gear. San Francisco.

Bags & Packs · Backpacks - EDC

Minimalist EDC and gym backpacks. San Francisco.

Bags & Packs · Backpacks - EDC

Technical EDC packs. Bozeman, Montana. Founded by ex-Patagonia and Mystery Ranch designers.

Bags & Packs · Backpacks - EDC

Australian wallets and bags. Certified B Corp.

Bags & Packs · Backpacks - Technical/Outdoor

Technical backpacks and packs, longtime backpacking staple.

Samsonite International →

Bags & Packs · Backpacks - Heritage

Swedish outdoor heritage brand. Kanken backpacks, Greenland jackets.

Fenix Outdoor International →

Apparel · Socks

American merino wool socks with unconditional lifetime warranty. Northfield, Vermont.

Apparel · Socks

American merino wool socks. Steamboat Springs, Colorado. Founded by ex-Smartwool people.

Apparel · Socks

Merino wool socks and apparel.

VF Corporation →

Apparel · Base Layers & Wool

New Zealand merino wool base layers.

VF Corporation →

Apparel · Workwear

American workwear. Dearborn, Michigan.

Apparel · Flannel & Insulation

American wool blankets, flannel shirts, blankets. Portland, Oregon.

Apparel · Workwear

Direct-to-consumer workwear. Mount Horeb, Wisconsin.

Apparel · Outerwear - Heritage

American heritage outdoor retailer. Freeport, Maine.

Apparel · Outerwear - Heritage

Same as Filson bags; duplicate row because apparel quality trajectory differs.

Bedrock Manufacturing →

Apparel · Shirts & Tops

American workwear-inspired men's clothing. Certified B Corp.

Apparel · Pants & Bottoms

Technical menswear designed and produced in New York.

Apparel · Shirts & Tops

Merino wool dress shirts and basics.

Apparel · Base Layers & Wool

American merino wool apparel. Relaunched after 2018 closure.

Apparel · Workwear

Classic American workwear, widely worn in trades.

VF Corporation →

Apparel · Workwear

American made workwear. Shawnee, Oklahoma.

Apparel · Workwear

American workwear. Bristol, Tennessee.

Apparel · Outerwear - Heritage

American leather jackets and outerwear. Perfecto motorcycle jacket.

Eyewear · Prescription Frames

New York family-owned optician and frame maker.

Eyewear · Sunglasses

American aviator sunglasses. Randolph, Massachusetts. Supplies the US military.

Eyewear · Sunglasses

Historic American sunglass brand, revived in 2015 focused on the Original Pilot frame worn during the Apollo program.

Eyewear · Online Retailer

Direct-to-consumer prescription eyewear.

Eyewear · Online Retailer

Ultra-low-cost direct-to-consumer prescription eyewear.

Eyewear · Prescription Frames

Japanese low-cost prescription frames, expanding internationally.

Eyewear · Sunglasses

Historic American sunglass brand, now an EssilorLuxottica property.

EssilorLuxottica →

Eyewear · Sunglasses

American performance sunglasses.

EssilorLuxottica →

Eyewear · Sunglasses

Italian heritage sunglasses.

EssilorLuxottica →

Eyewear · Prescription Frames

Premium Los Angeles-branded frames.

EssilorLuxottica →

Eyewear · Sunglasses

Performance fishing sunglasses.

EssilorLuxottica →

Eyewear · Brick & Mortar

Sunglass retail chain.

EssilorLuxottica →

Eyewear · Brick & Mortar

Prescription eyewear retail chain.

EssilorLuxottica →

Eyewear · Brick & Mortar

In-Target optical retail.

EssilorLuxottica (retail partnership) →

Eyewear · Brick & Mortar

Optical retail franchise.

EssilorLuxottica →

Eyewear · Online Retailer

Low-cost direct-to-consumer prescription eyewear.

EssilorLuxottica →

Footwear · Heritage Boots

American heritage work boots. Red Wing, Minnesota.

Footwear · Work Boots

Handmade work boots. Spokane, Washington.

Footwear · Work Boots

American handmade work boots. Spokane, Washington.

ABC-Mart (Japan) via acquisition chain →

Footwear · Work Boots

American handmade work boots. Spokane, Washington.

Footwear · Heritage Boots

Canadian handmade heritage boots. Victoria, British Columbia.

Footwear · Dress Shoes

American dress shoes. Middleborough, Massachusetts.

Footwear · Dress Shoes

American dress shoes. Port Washington, Wisconsin.

Caleres →

Footwear · Heritage Boots

American handmade moccasins and boots. Berlin, Wisconsin.

Footwear · Work Boots

American outdoor and work boots. Portland, Oregon.

LaCrosse Footwear (subsidiary of ABC-Mart Japan) →

Footwear · Work Boots

American work boot brand.

Wolverine World Wide →

Footwear · Hiking Boots

Hiking and outdoor footwear.

Wolverine World Wide →

Footwear · Sandals

Outdoor adventure sandals.

Wolverine World Wide →

Footwear · Hiking Boots

Outdoor footwear. Portland, Oregon.

Footwear · Heritage Boots

American heritage work and fashion boots.

VF Corporation →

Footwear · Sneakers

American athletic footwear. Boston, Massachusetts.

Footwear · Sandals

German cork-footbed sandals.

Public; L Catterton retains meaningful stake →

Footwear · Casual Shoes

Direct-to-consumer leather boots. New York.

Footwear · Casual Shoes

Australian pull-on boots. Tasmania-headquartered.

Footwear · Heritage Boots

Historic American boot brand.

Bluestar Alliance →

Footwear · Casual Shoes

British casual shoe brand. Desert Boot, Wallabee.

LionRock Capital →

Tools · Power Tools

Premium professional power tools, anchors, and construction equipment. Rental and direct-sales model rather than retail.

Tools · Power Tools

German power tools, part of the much larger Robert Bosch GmbH industrial group. The tool division is a small fraction of the overall Bosch business.

Robert Bosch GmbH (92% owned by Robert Bosch Stiftung) →

Tools · Power Tools

Historic German metalworking and power tool brand. Originally family-owned; considered a top choice for angle grinders and metalworking.

KKR (via Hitachi Koki acquisition chain) →

Tools · Power Tools

US-market brand for KKR's ex-Hitachi Koki power tools. Originally Hitachi in the US (known for nail guns), rebranded Metabo HPT.

KKR (via Hitachi Koki) →

Tools · Power Tools

Orange-branded power tools sold almost exclusively through Home Depot.

Emerson Electric (trademark) / Techtronic Industries (TTI, manufacturing) →

Bags & Packs · Backpacks - EDC

American student backpack brand. For decades the default school bag for US kids.

VF Corporation →

Bags & Packs · Backpacks - Technical/Outdoor

American outdoor apparel and pack brand. Originally a Berkeley, CA technical outdoor retailer.

VF Corporation →

Bags & Packs · Backpacks - EDC

American backpack brand, stronger in European market than US.

VF Corporation →

Bags & Packs · Backpacks - EDC

Belgian nylon bag brand with the signature monkey key chain.

VF Corporation →

Bags & Packs · Luggage - Softside

American travel luggage and packing organizers.

Bags & Packs · Backpacks - Technical/Outdoor

Outdoor and boardsport bags and accessories. Hawaiian-origin surf and snow brand.

Marquee Brands →

Apparel · Shirts & Tops

Historic American tailor. Dressed 40 US presidents including Lincoln.

Authentic Brands Group / SPARC Group (Catalyst Brands operator) →

Apparel · Outerwear - Technical

Historic American outdoor apparel brand. First Ascent technical line, Guide Pro pants, legendary down jackets.

Authentic Brands Group →

Apparel · Shirts & Tops

American athletic apparel. Reverse Weave hoodies, collegiate athletic wear.

Authentic Brands Group →

Apparel · Pants & Bottoms

American khaki and casual pants brand, originally a Levi Strauss sub-brand.

Authentic Brands Group →

Apparel · Shirts & Tops

Surf and skate apparel brand. Originally a Costa Mesa, California boardsports label.

Authentic Brands Group (via Boardriders acquisition) →

Apparel · Shirts & Tops

Australian-origin surf apparel brand.

Authentic Brands Group (via Boardriders) →

Apparel · Shirts & Tops

Australian surf and boardshort brand.

Authentic Brands Group (via Boardriders) →

Apparel · Shirts & Tops

Surf and skate lifestyle apparel.

Authentic Brands Group (via Boardriders) →

Apparel · Shirts & Tops

Women's surf and lifestyle apparel, originally a Quiksilver sub-brand.

Authentic Brands Group (via Boardriders) →

Apparel · Shirts & Tops

Skateboard apparel and hardgoods.

Authentic Brands Group (via Boardriders) →

Apparel · Outerwear - Heritage

British waxed cotton jackets. Five generations of family ownership. Wax jackets hand-made at the South Shields factory in England.

Apparel · Pants & Bottoms

Direct-to-consumer menswear, originally known for fit-focused pants.

WHP Global →

Apparel · Pants & Bottoms

Premium denim brand, once known as one of the best men's jeans on the market.

WHP Global →

Apparel · Shirts & Tops

American direct-mail apparel brand, historical reputation for durable basics.

Public (NASDAQ: LE) / trademark via WHP Global →

Apparel · Shirts & Tops

Fast fashion retailer.

Authentic Brands Group →

Eyewear · Sunglasses

Italian-branded sunglasses and frames.

EssilorLuxottica →

Eyewear · Online Retailer

Online prescription eyewear retailer.

EssilorLuxottica →

Footwear · Sneakers

Skate footwear and apparel.

Authentic Brands Group (via Boardriders) →

Footwear · Sneakers

American skate shoe brand, originally from Anaheim, California.

VF Corporation →

Footwear · Heritage Boots

British boot manufacturer. Same Northamptonshire factory that made Dr. Martens before Docs moved production overseas.