All brands
131 brands in the Ledger.
131 results
Tools · Hand Tools
Craftsman
Status: AvoidAmerican hand tool brand, originally a Sears house brand.
Stanley Black & Decker
Tools · Pliers & Cutters
Knipex
Status: ApprovedGerman pliers manufacturer. Widely considered the best in the world by tradespeople.
Tools · Screwdrivers & Bits
Wera
Status: ApprovedGerman screwdriver and bit specialist. Known for Hex-Plus geometry and tool quality.
Tools · Electrical Tools
Klein Tools
Status: ApprovedAmerican electrical tools. Standard-issue for US electricians.
Tools · Power Tools
Makita
Status: ApprovedJapanese power tools. One of the two dominant cordless platforms alongside Milwaukee.
Tools · Precision Tools
Wiha
Status: ApprovedGerman precision tools. Screwdrivers, bits, torque tools.
Tools · Power Tools
Festool
Status: ApprovedPremium German power tools. Dominant among high-end woodworkers.
TTS Tooltechnic Systems
Tools · Pliers & Cutters
Channellock
Status: ApprovedAmerican pliers, specifically tongue-and-groove. Made in Meadville, Pennsylvania.
Tools · Hammers & Striking
Estwing
Status: ApprovedAmerican hammers forged from single-piece steel. Rockford, Illinois.
Tools · Hammers & Striking
Vaughan & Bushnell
Status: ApprovedAmerican hammers and striking tools. Longtime competitor to Estwing in the traditional hammer category.
Tools · Measuring & Levels
Stabila
Status: ApprovedGerman levels. Industry standard for professional framers and tile setters.
Tools · Precision Tools
Starrett
Status: ApprovedAmerican precision measurement tools. Athol, Massachusetts.
Tools · Multi-Tools
Leatherman
Status: ApprovedAmerican multi-tools. Portland, Oregon. Invented the modern pliers-based multi-tool category.
Tools · Multi-Tools
Victorinox
Status: ApprovedSwiss Army Knife manufacturer. Also kitchen knives and luggage.
Tools · Knives - EDC
Benchmade
Status: ApprovedAmerican folding knives. Oregon City, Oregon.
Tools · Knives - EDC
Spyderco
Status: ApprovedAmerican folding knives. Golden, Colorado. Invented the pocket clip and round hole opener.
Tools · Knives - Fixed Blade
Buck Knives
Status: ApprovedAmerican hunting and outdoor knives. Post Falls, Idaho. The 110 Folding Hunter is iconic.
Tools · Knives - Fixed Blade
ESEE Knives
Status: ApprovedAmerican fixed-blade survival knives. Manufactured by Rowen Manufacturing in Idaho.
Tools · Knives - EDC
Chris Reeve Knives
Status: ApprovedPremium American folding knives. Boise, Idaho. Sebenza is the benchmark high-end folder.
Tools · Cordless Systems
Milwaukee Tool
Status: WatchlistAmerican-headquartered power tool brand, dominant in trades alongside Makita and DeWalt.
Techtronic Industries (TTI)
Tools · Power Tools
Ryobi
Status: Former GreatConsumer-tier cordless power tools, Home Depot exclusive in the US.
Techtronic Industries (TTI, power tools licensing)
Tools · Cordless Systems
DeWalt
Status: WatchlistAmerican-headquartered power tools, a top-three pro cordless platform.
Stanley Black & Decker
Tools · Hand Tools
Stanley
Status: WatchlistAmerican hand tools. The namesake of Stanley Black & Decker.
Stanley Black & Decker
Tools · Power Tools
Black+Decker
Status: AvoidConsumer power tools. Big-box retailer staple.
Stanley Black & Decker
Tools · Power Tools
Porter-Cable
Status: Former GreatHistoric American power tool brand, once a top-tier professional name.
Stanley Black & Decker
Tools · Automotive Tools
Mac Tools
Status: WatchlistMobile automotive tool truck brand, sold direct to mechanics.
Stanley Black & Decker
Tools · Automotive Tools
Proto
Status: WatchlistIndustrial hand tools, originally professional automotive. Sister to Mac Tools under SBD.
Stanley Black & Decker
Tools · Hand Tools
Facom
Status: WatchlistFrench industrial hand tools. Historically a premium European line.
Stanley Black & Decker
Tools · Automotive Tools
Snap-on
Status: ApprovedAmerican professional automotive and industrial tools. Truck-route sales model.
Tools · Hand Tools
SK Tools
Status: WatchlistAmerican hand tools. Revived after near-collapse.
Ideal Industries
Tools · Hand Tools
Williams Tools
Status: WatchlistIndustrial hand tools. Sister brand to Snap-on, historically targeted at MRO and aerospace.
Snap-on
Bags & Packs · Backpacks - EDC
Tom Bihn
Status: ApprovedAmerican-made travel and EDC bags. Seattle, Washington.
Bags & Packs · Backpacks - EDC
Goruck
Status: ApprovedAmerican rucksacks, originally built for military use. Bozeman, Montana.
Bags & Packs · Backpacks - Technical/Outdoor
Mystery Ranch
Status: WatchlistBozeman, Montana technical packs. Military, wildland firefighting, hunting.
YETI Holdings
Bags & Packs · Backpacks - Technical/Outdoor
Patagonia
Status: ApprovedOutdoor apparel and gear. Ventura, California.
Patagonia Purpose Trust / Holdfast Collective
Bags & Packs · Backpacks - Technical/Outdoor
Arc'teryx
Status: WatchlistPremium Canadian technical outerwear and packs.
Amer Sports (majority Anta Sports / ANTA)
Bags & Packs · Backpacks - Heritage
Filson
Status: WatchlistAmerican heritage outdoor gear. Seattle, Washington.
Bedrock Manufacturing
Bags & Packs · Duffels & Weekenders
Red Oxx
Status: ApprovedAmerican-made military-grade travel bags. Billings, Montana.
Bags & Packs · Backpacks - Technical/Outdoor
Osprey
Status: WatchlistAmerican outdoor pack brand. Cortez, Colorado.
Helen of Troy
Bags & Packs · Luggage - Softside
Briggs & Riley
Status: ApprovedBusiness and travel luggage with lifetime repair warranty.
Bags & Packs · Luggage - Softside
Tumi
Status: Former GreatPremium business travel bags and luggage.
Samsonite International
Bags & Packs · Camera Bags
Peak Design
Status: ApprovedCamera bags, straps, and travel gear. San Francisco.
Bags & Packs · Backpacks - EDC
Aer
Status: ApprovedMinimalist EDC and gym backpacks. San Francisco.
Bags & Packs · Backpacks - EDC
Evergoods
Status: ApprovedTechnical EDC packs. Bozeman, Montana. Founded by ex-Patagonia and Mystery Ranch designers.
Bags & Packs · Backpacks - EDC
Bellroy
Status: ApprovedAustralian wallets and bags. Certified B Corp.
Bags & Packs · Backpacks - Technical/Outdoor
Gregory
Status: WatchlistTechnical backpacks and packs, longtime backpacking staple.
Samsonite International
Bags & Packs · Backpacks - Heritage
Fjällräven
Status: WatchlistSwedish outdoor heritage brand. Kanken backpacks, Greenland jackets.
Fenix Outdoor International
Apparel · Socks
Darn Tough
Status: ApprovedAmerican merino wool socks with unconditional lifetime warranty. Northfield, Vermont.
Apparel · Socks
Point6
Status: ApprovedAmerican merino wool socks. Steamboat Springs, Colorado. Founded by ex-Smartwool people.
Apparel · Socks
Smartwool
Status: Former GreatMerino wool socks and apparel.
VF Corporation
Apparel · Base Layers & Wool
Icebreaker
Status: WatchlistNew Zealand merino wool base layers.
VF Corporation
Apparel · Workwear
Carhartt
Status: ApprovedAmerican workwear. Dearborn, Michigan.
Apparel · Flannel & Insulation
Pendleton
Status: ApprovedAmerican wool blankets, flannel shirts, blankets. Portland, Oregon.
Apparel · Workwear
Duluth Trading
Status: ApprovedDirect-to-consumer workwear. Mount Horeb, Wisconsin.
Apparel · Outerwear - Heritage
L.L.Bean
Status: WatchlistAmerican heritage outdoor retailer. Freeport, Maine.
Apparel · Outerwear - Heritage
Filson (apparel)
Status: WatchlistSame as Filson bags; duplicate row because apparel quality trajectory differs.
Bedrock Manufacturing
Apparel · Shirts & Tops
Taylor Stitch
Status: ApprovedAmerican workwear-inspired men's clothing. Certified B Corp.
Apparel · Pants & Bottoms
Outlier
Status: ApprovedTechnical menswear designed and produced in New York.
Apparel · Shirts & Tops
Wool&Prince
Status: ApprovedMerino wool dress shirts and basics.
Apparel · Base Layers & Wool
Ibex
Status: WatchlistAmerican merino wool apparel. Relaunched after 2018 closure.
Apparel · Workwear
Dickies
Status: Former GreatClassic American workwear, widely worn in trades.
VF Corporation
Apparel · Workwear
Round House
Status: ApprovedAmerican made workwear. Shawnee, Oklahoma.
Apparel · Workwear
Pointer Brand
Status: ApprovedAmerican workwear. Bristol, Tennessee.
Apparel · Outerwear - Heritage
Schott NYC
Status: ApprovedAmerican leather jackets and outerwear. Perfecto motorcycle jacket.
Eyewear · Prescription Frames
Moscot
Status: ApprovedNew York family-owned optician and frame maker.
Eyewear · Sunglasses
Randolph Engineering
Status: ApprovedAmerican aviator sunglasses. Randolph, Massachusetts. Supplies the US military.
Eyewear · Sunglasses
American Optical
Status: ApprovedHistoric American sunglass brand, revived in 2015 focused on the Original Pilot frame worn during the Apollo program.
Eyewear · Online Retailer
Warby Parker
Status: ApprovedDirect-to-consumer prescription eyewear.
Eyewear · Online Retailer
Zenni Optical
Status: ApprovedUltra-low-cost direct-to-consumer prescription eyewear.
Eyewear · Prescription Frames
JINS
Status: ApprovedJapanese low-cost prescription frames, expanding internationally.
Eyewear · Sunglasses
Ray-Ban
Status: AvoidHistoric American sunglass brand, now an EssilorLuxottica property.
EssilorLuxottica
Eyewear · Sunglasses
Oakley
Status: AvoidAmerican performance sunglasses.
EssilorLuxottica
Eyewear · Sunglasses
Persol
Status: AvoidItalian heritage sunglasses.
EssilorLuxottica
Eyewear · Prescription Frames
Oliver Peoples
Status: AvoidPremium Los Angeles-branded frames.
EssilorLuxottica
Eyewear · Sunglasses
Costa Del Mar
Status: AvoidPerformance fishing sunglasses.
EssilorLuxottica
Eyewear · Brick & Mortar
Sunglass Hut
Status: AvoidSunglass retail chain.
EssilorLuxottica
Eyewear · Brick & Mortar
LensCrafters
Status: AvoidPrescription eyewear retail chain.
EssilorLuxottica
Eyewear · Brick & Mortar
Target Optical
Status: AvoidIn-Target optical retail.
EssilorLuxottica (retail partnership)
Eyewear · Brick & Mortar
Pearle Vision
Status: AvoidOptical retail franchise.
EssilorLuxottica
Eyewear · Online Retailer
EyeBuyDirect
Status: AvoidLow-cost direct-to-consumer prescription eyewear.
EssilorLuxottica
Footwear · Heritage Boots
Red Wing Heritage
Status: ApprovedAmerican heritage work boots. Red Wing, Minnesota.
Footwear · Work Boots
Nicks Handmade Boots
Status: ApprovedHandmade work boots. Spokane, Washington.
Footwear · Work Boots
White's Boots
Status: WatchlistAmerican handmade work boots. Spokane, Washington.
ABC-Mart (Japan) via acquisition chain
Footwear · Work Boots
JK Boots
Status: ApprovedAmerican handmade work boots. Spokane, Washington.
Footwear · Heritage Boots
Viberg
Status: ApprovedCanadian handmade heritage boots. Victoria, British Columbia.
Footwear · Dress Shoes
Alden
Status: ApprovedAmerican dress shoes. Middleborough, Massachusetts.
Footwear · Dress Shoes
Allen Edmonds
Status: Former GreatAmerican dress shoes. Port Washington, Wisconsin.
Caleres
Footwear · Heritage Boots
Russell Moccasin
Status: ApprovedAmerican handmade moccasins and boots. Berlin, Wisconsin.
Footwear · Work Boots
Danner
Status: WatchlistAmerican outdoor and work boots. Portland, Oregon.
LaCrosse Footwear (subsidiary of ABC-Mart Japan)
Footwear · Work Boots
Wolverine
Status: WatchlistAmerican work boot brand.
Wolverine World Wide
Footwear · Hiking Boots
Merrell
Status: WatchlistHiking and outdoor footwear.
Wolverine World Wide
Footwear · Sandals
Chaco
Status: WatchlistOutdoor adventure sandals.
Wolverine World Wide
Footwear · Hiking Boots
Keen
Status: ApprovedOutdoor footwear. Portland, Oregon.
Footwear · Heritage Boots
Timberland
Status: WatchlistAmerican heritage work and fashion boots.
VF Corporation
Footwear · Sneakers
New Balance
Status: ApprovedAmerican athletic footwear. Boston, Massachusetts.
Footwear · Sandals
Birkenstock
Status: WatchlistGerman cork-footbed sandals.
Public; L Catterton retains meaningful stake
Footwear · Casual Shoes
Thursday Boot Co
Status: ApprovedDirect-to-consumer leather boots. New York.
Footwear · Casual Shoes
Blundstone
Status: WatchlistAustralian pull-on boots. Tasmania-headquartered.
Footwear · Heritage Boots
Frye
Status: Former GreatHistoric American boot brand.
Bluestar Alliance
Footwear · Casual Shoes
Clarks
Status: WatchlistBritish casual shoe brand. Desert Boot, Wallabee.
LionRock Capital
Tools · Power Tools
Hilti
Status: ApprovedPremium professional power tools, anchors, and construction equipment. Rental and direct-sales model rather than retail.
Tools · Power Tools
Bosch (Power Tools)
Status: ApprovedGerman power tools, part of the much larger Robert Bosch GmbH industrial group. The tool division is a small fraction of the overall Bosch business.
Robert Bosch GmbH (92% owned by Robert Bosch Stiftung)
Tools · Power Tools
Metabo (original)
Status: Former GreatHistoric German metalworking and power tool brand. Originally family-owned; considered a top choice for angle grinders and metalworking.
KKR (via Hitachi Koki acquisition chain)
Tools · Power Tools
Metabo HPT
Status: AvoidUS-market brand for KKR's ex-Hitachi Koki power tools. Originally Hitachi in the US (known for nail guns), rebranded Metabo HPT.
KKR (via Hitachi Koki)
Tools · Power Tools
Ridgid (power tools)
Status: AvoidOrange-branded power tools sold almost exclusively through Home Depot.
Emerson Electric (trademark) / Techtronic Industries (TTI, manufacturing)
Bags & Packs · Backpacks - EDC
JanSport
Status: Former GreatAmerican student backpack brand. For decades the default school bag for US kids.
VF Corporation
Bags & Packs · Backpacks - Technical/Outdoor
The North Face
Status: WatchlistAmerican outdoor apparel and pack brand. Originally a Berkeley, CA technical outdoor retailer.
VF Corporation
Bags & Packs · Backpacks - EDC
Eastpak
Status: Former GreatAmerican backpack brand, stronger in European market than US.
VF Corporation
Bags & Packs · Backpacks - EDC
Kipling
Status: Former GreatBelgian nylon bag brand with the signature monkey key chain.
VF Corporation
Bags & Packs · Luggage - Softside
Eagle Creek
Status: ApprovedAmerican travel luggage and packing organizers.
Bags & Packs · Backpacks - Technical/Outdoor
Dakine
Status: WatchlistOutdoor and boardsport bags and accessories. Hawaiian-origin surf and snow brand.
Marquee Brands
Apparel · Shirts & Tops
Brooks Brothers
Status: AvoidHistoric American tailor. Dressed 40 US presidents including Lincoln.
Authentic Brands Group / SPARC Group (Catalyst Brands operator)
Apparel · Outerwear - Technical
Eddie Bauer
Status: AvoidHistoric American outdoor apparel brand. First Ascent technical line, Guide Pro pants, legendary down jackets.
Authentic Brands Group
Apparel · Shirts & Tops
Champion
Status: AvoidAmerican athletic apparel. Reverse Weave hoodies, collegiate athletic wear.
Authentic Brands Group
Apparel · Pants & Bottoms
Dockers
Status: AvoidAmerican khaki and casual pants brand, originally a Levi Strauss sub-brand.
Authentic Brands Group
Apparel · Shirts & Tops
Volcom
Status: AvoidSurf and skate apparel brand. Originally a Costa Mesa, California boardsports label.
Authentic Brands Group (via Boardriders acquisition)
Apparel · Shirts & Tops
Quiksilver
Status: AvoidAustralian-origin surf apparel brand.
Authentic Brands Group (via Boardriders)
Apparel · Shirts & Tops
Billabong
Status: AvoidAustralian surf and boardshort brand.
Authentic Brands Group (via Boardriders)
Apparel · Shirts & Tops
RVCA
Status: AvoidSurf and skate lifestyle apparel.
Authentic Brands Group (via Boardriders)
Apparel · Shirts & Tops
Roxy
Status: AvoidWomen's surf and lifestyle apparel, originally a Quiksilver sub-brand.
Authentic Brands Group (via Boardriders)
Apparel · Shirts & Tops
Element
Status: AvoidSkateboard apparel and hardgoods.
Authentic Brands Group (via Boardriders)
Apparel · Outerwear - Heritage
Barbour
Status: ApprovedBritish waxed cotton jackets. Five generations of family ownership. Wax jackets hand-made at the South Shields factory in England.
Apparel · Pants & Bottoms
Bonobos
Status: AvoidDirect-to-consumer menswear, originally known for fit-focused pants.
WHP Global
Apparel · Pants & Bottoms
Joe's Jeans
Status: AvoidPremium denim brand, once known as one of the best men's jeans on the market.
WHP Global
Apparel · Shirts & Tops
Lands' End
Status: WatchlistAmerican direct-mail apparel brand, historical reputation for durable basics.
Public (NASDAQ: LE) / trademark via WHP Global
Apparel · Shirts & Tops
Forever 21
Status: AvoidFast fashion retailer.
Authentic Brands Group
Eyewear · Sunglasses
Vogue Eyewear
Status: AvoidItalian-branded sunglasses and frames.
EssilorLuxottica
Eyewear · Online Retailer
Glasses.com
Status: AvoidOnline prescription eyewear retailer.
EssilorLuxottica
Footwear · Sneakers
DC Shoes
Status: AvoidSkate footwear and apparel.
Authentic Brands Group (via Boardriders)
Footwear · Sneakers
Vans
Status: WatchlistAmerican skate shoe brand, originally from Anaheim, California.
VF Corporation
Footwear · Heritage Boots
Solovair
Status: ApprovedBritish boot manufacturer. Same Northamptonshire factory that made Dr. Martens before Docs moved production overseas.