Vitacost
Online supplement retailer and house brand, contract manufactured, on its third owner in twelve years.
Status: Watchlist
- Website
- vitacost.com
- HQ
- USA
- Ownership type
- Holding-company-owned
- Parent
- iHerb Holdings, LLC
- Acquired
- 2026
- Status since
- 2026-08-25
Ownership
Built and sold its own plant (2008-2012), acquired by Kroger 2014, sold onward to iHerb 2026 as brand-plus-inventory.
Why Watchlist
Contract-manufactured with no disclosed maker, no product-level third-party certification, and a third change of control in twelve years - sold on to iHerb as brand-plus-inventory.
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