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The Brand Ledger

Timberland

American heritage work and fashion boots.

Status: Watchlist
Founded
1952
HQ
USA
Manufacturing
Various
Ownership type
Conglomerate subsidiary
Parent
VF Corporation
Acquired
2011

Ownership

Acquired by VF Corporation in 2011. Fashion positioning has taken over from work positioning.

Why Watchlist

VF portfolio brand. Fashion-driven rather than work-driven.

Sister brands under VF Corporation