The North Face
American outdoor apparel and pack brand. Originally a Berkeley, CA technical outdoor retailer.
Status: Watchlist
- Founded
- 1966
- HQ
- USA
- Manufacturing
- Vietnam,China,Bangladesh,Various
- Ownership type
- Conglomerate subsidiary
- Parent
- VF Corporation
- Acquired
- 2000
Ownership
Acquired by VF Corporation in 2000. Sister backpack brands under VF include JanSport, Eastpak, Kipling. Premium Summit Series line retains Cordura and other quality materials; entry- and mid-tier products have been degraded.
Why Watchlist
Deliberate tier segmentation. Same brand name on premium products and on cheap products sold to buyers who trust the logo.