Parent company
VF Corporation
9 brands in the Ledger under this company.
Featured investigation
Worse on Purpose
Investigation · March 23, 2026
Your Backpack Got Worse On Purpose
VF Corporation owns about 55% of the US backpack market. JanSport, The North Face, Eastpak, Kipling. Lower denier counts, generic zippers, warranties rewritten to match the cheaper construction.
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Brands under VF Corporation
Apparel · Socks
Smartwool
Status: Former GreatMerino wool socks and apparel.
VF Corporation
Bags & Packs · Backpacks - EDC
JanSport
Status: Former GreatAmerican student backpack brand. For decades the default school bag for US kids.
VF Corporation
Apparel · Base Layers & Wool
Icebreaker
Status: WatchlistNew Zealand merino wool base layers.
VF Corporation
Apparel · Workwear
Dickies
Status: Former GreatClassic American workwear, widely worn in trades.
VF Corporation
Footwear · Heritage Boots
Timberland
Status: WatchlistAmerican heritage work and fashion boots.
VF Corporation
Bags & Packs · Backpacks - Technical/Outdoor
The North Face
Status: WatchlistAmerican outdoor apparel and pack brand. Originally a Berkeley, CA technical outdoor retailer.
VF Corporation
Bags & Packs · Backpacks - EDC
Eastpak
Status: Former GreatAmerican backpack brand, stronger in European market than US.
VF Corporation
Bags & Packs · Backpacks - EDC
Kipling
Status: Former GreatBelgian nylon bag brand with the signature monkey key chain.
VF Corporation
Footwear · Sneakers
Vans
Status: WatchlistAmerican skate shoe brand, originally from Anaheim, California.
VF Corporation