Parent company
VF Corporation
10 brands in the Ledger under this company.
Featured investigation
Worse on Purpose
Investigation · July 29, 2026
Same Shoe, Different Factory
Nike does not make Nike shoes. Four contractors it does not own build 59% of them. Adidas outsources almost 100%. The fastest-growing brand in running buys its shoes on individual purchase orders, with no commitment at all. Two majors still own a factory. Plus the ones still worth buying.
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Brands under VF Corporation
Footwear · Running Shoes
Altra
Status: WatchlistZero-drop, wide-toe-box running shoes. Founded in Logan, Utah by Golden Harper and Brian Beckstead; brand roots 2009, incorporated 2011 under ICON Health & Fitness.
VF Corporation (NYSE: VFC)
Apparel · Base Layers & Wool
Icebreaker
Status: WatchlistNew Zealand merino wool base layers.
VF Corporation
Bags & Packs · Backpacks - Technical/Outdoor
The North Face
Status: WatchlistAmerican outdoor apparel and pack brand. Originally a Berkeley, CA technical outdoor retailer.
VF Corporation
Apparel · Socks
Smartwool
Status: Former GreatMerino wool socks and apparel.
VF Corporation
Bags & Packs · Backpacks - EDC
JanSport
Status: Former GreatAmerican student backpack brand. For decades the default school bag for US kids.
VF Corporation
Apparel · Workwear
Dickies
Status: Former GreatClassic American workwear, widely worn in trades.
VF Corporation
Footwear · Heritage Boots
Timberland
Status: WatchlistAmerican heritage work and fashion boots.
VF Corporation
Bags & Packs · Backpacks - EDC
Eastpak
Status: Former GreatAmerican backpack brand, stronger in European market than US.
VF Corporation
Bags & Packs · Backpacks - EDC
Kipling
Status: Former GreatBelgian nylon bag brand with the signature monkey key chain.
VF Corporation
Footwear · Sneakers
Vans
Status: WatchlistAmerican skate shoe brand, originally from Anaheim, California.
VF Corporation