Smartwool
Merino wool socks and apparel.
Status: Former Great
- Founded
- 1994
- HQ
- USA
- Manufacturing
- Various
- Ownership type
- Conglomerate subsidiary
- Parent
- VF Corporation
- Acquired
- 2005
Ownership
Acquired by VF Corporation (NYSE: VFC) in 2005. Manufacturing and quality decisions now driven by VF strategy. Founders and other senior people left to start Point6.
Why Former Great
The original team left over VF direction. Point6 is effectively the successor.
Sister brands under VF Corporation
Apparel · Socks
Point6
Status: ApprovedApparel · Base Layers & Wool
Icebreaker
Status: WatchlistApparel · Workwear
Dickies
Status: Former Great