SmartyPants
Premium gummy vitamin brand inside a conglomerate.
Status: Watchlist
- Website
- smartypantsvitamins.com
- HQ
- UK
- Manufacturing
- USA
- Ownership type
- Conglomerate subsidiary
- Parent
- Unilever PLC
- Acquired
- 2020
- Status since
- 2026-08-25
Ownership
Acquired by Unilever 2020.
Why Watchlist
The same 'complete' claim defect litigated across vitafusion, L'il Critters and Flintstones, plus a second suit over fibre content, with no third-party verification and no disclosed manufacturer.
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