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Worse on Purpose

Target Optical

In-Target optical retail.

Status: Avoid
Website
targetoptical.com
HQ
USA
Ownership type
Conglomerate subsidiary
Parent
EssilorLuxottica (retail partnership)

Ownership

Operated by EssilorLuxottica under a retail partnership with Target. Lens production and frame sourcing flow through the Luxottica supply chain.

Why Avoid

Luxottica retail.

Sister brands under EssilorLuxottica (retail partnership)

See all 11 sister brands

Read the full investigation

Investigation · April 9, 2026

Your Glasses Got Worse On Purpose

EssilorLuxottica makes your Ray-Bans, sells them through LensCrafters, insures them through EyeMed. Also owns the "independent" brands you thought were alternatives. How one Italian company built a vertical monopoly on your vision.

Read the full investigation

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