Worse on Purpose

Eyewear

20 brands in the Ledger.

Prescription frames and sunglasses. Dominated by a single vertical monopoly.

20 results

Eyewear · Online Retailer
Zenni Optical
Status: Approved
Ultra-low-cost direct-to-consumer prescription eyewear.
Eyewear · Sunglasses
goodr
Status: Approved
$30 polarized active sunglasses with a flat-price model across the catalog. No-slip, no-bounce running fit. Inglewood, California.
Eyewear · Sunglasses
Maui Jim
Status: Watchlist
Premium polarized sunglasses built on the PolarizedPlus2 lens. Before the sale it was the largest independently owned high-end eyewear brand in the world.
Kering Eyewear
Eyewear · Sunglasses
Randolph Engineering
Status: Approved
American-made metal-frame sunglasses and prescription eyewear. Prime contractor for US military aviator sunglasses since 1982, built to MIL-SPEC standards. The civilian aviator line is the flagship.
Eyewear · Sunglasses
American Optical
Status: Watchlist
Heritage American eyewear brand revived under new ownership. Makes the Original Pilot (first sunglasses worn on the moon, by the Apollo 11 crew) and the Saratoga (the JFK style). Currently US-made sunglasses and optical frames.
Europa Eyewear
Eyewear · Sunglasses
Ray-Ban
Status: Avoid
Historic American sunglass brand, now an EssilorLuxottica property.
EssilorLuxottica
Eyewear · Prescription Frames
Moscot
Status: Approved
New York family-owned optician and frame maker.
Eyewear · Online Retailer
Warby Parker
Status: Approved
Direct-to-consumer prescription eyewear.
Eyewear · Prescription Frames
JINS
Status: Approved
Japanese low-cost prescription frames, expanding internationally.
Eyewear · Sunglasses
Oakley
Status: Avoid
American performance sunglasses.
EssilorLuxottica
Eyewear · Sunglasses
Persol
Status: Avoid
Italian heritage sunglasses.
EssilorLuxottica
Eyewear · Prescription Frames
Oliver Peoples
Status: Avoid
Premium Los Angeles-branded frames.
EssilorLuxottica
Eyewear · Sunglasses
Costa Del Mar
Status: Avoid
Performance fishing sunglasses.
EssilorLuxottica
Eyewear · Brick & Mortar
Sunglass Hut
Status: Avoid
Sunglass retail chain.
EssilorLuxottica
Eyewear · Brick & Mortar
LensCrafters
Status: Avoid
Prescription eyewear retail chain.
EssilorLuxottica
Eyewear · Brick & Mortar
Target Optical
Status: Avoid
In-Target optical retail.
EssilorLuxottica (retail partnership)
Eyewear · Brick & Mortar
Pearle Vision
Status: Avoid
Optical retail franchise.
EssilorLuxottica
Eyewear · Online Retailer
EyeBuyDirect
Status: Avoid
Low-cost direct-to-consumer prescription eyewear.
EssilorLuxottica
Eyewear · Sunglasses
Vogue Eyewear
Status: Avoid
Italian-branded sunglasses and frames.
EssilorLuxottica
Eyewear · Online Retailer
Glasses.com
Status: Avoid
Online prescription eyewear retailer.
EssilorLuxottica