EyeBuyDirect
Low-cost direct-to-consumer prescription eyewear.
Status: Avoid
- Founded
- 2005
- HQ
- USA
- Ownership type
- Conglomerate subsidiary
- Parent
- EssilorLuxottica
Ownership
Acquired by EssilorLuxottica, despite marketing that positions it as a scrappy alternative.
Why Avoid
Pretends to be outside the Luxottica orbit. Isn't.