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Worse on Purpose

Oliver Peoples

Premium Los Angeles-branded frames.

Status: Avoid
Founded
1987
Website
oliverpeoples.com
HQ
USA
Ownership type
Conglomerate subsidiary
Parent
EssilorLuxottica
Acquired
2007

Ownership

Acquired by Oakley in 2006, and with Oakley rolled into Luxottica in 2007.

Why Avoid

Luxottica premium tier pricing.

Sister brands under EssilorLuxottica

See all 11 sister brands

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Investigation · April 9, 2026

Your Glasses Got Worse On Purpose

EssilorLuxottica makes your Ray-Bans, sells them through LensCrafters, insures them through EyeMed. Also owns the "independent" brands you thought were alternatives. How one Italian company built a vertical monopoly on your vision.

Read the full investigation

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