goodr
$25 polarized active sunglasses with a fixed-price model across the catalog. No-slip, no-bounce running fit. Inglewood, California.
Status: Approved
- Founded
- 2015
- HQ
- USA
- Manufacturing
- China
- Ownership type
- Founder-owned
- Status since
- 2026-04-25
Ownership
Founded March 2015 by Stephen Lease and Ben Abell. Self-funded from inception with no outside institutional capital per founder Stephen Lease December 2024 interview with Shop-Eat-Surf and his own bio describing goodr as one of the world largest independent eyewear brands. 130-147 employees. Sold in over 5,000 doors worldwide and via REI, Fleet Feet, Public Lands. Single LA-area retail store (The goodr Cabana). Held the $25 price point since founding despite scale.
Reversibility
What would change our verdict
Outside capital raise. Sale to a conglomerate. Departure from the $25 fixed price across the standard catalog.
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