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The Brand Ledger

Filson

American heritage outdoor gear. Seattle, Washington.

Status: Watchlist
Founded
1897
HQ
USA
Manufacturing
USA,Various
Ownership type
PE-owned
Parent
Bedrock Manufacturing
Acquired
2012

Ownership

Acquired by Bedrock Manufacturing (same holding company as Shinola) in 2012. Some US manufacturing retained; other lines produced abroad. Quality reputation has declined per longtime customers.

Why Watchlist

Classic heritage-brand PE acquisition pattern. Retail expansion and brand licensing have accompanied reports of quality inconsistency.