Origin USA
American-made apparel and footwear built from domestically sourced materials. Started in Brazilian jiu-jitsu gis, expanded into denim, boots, hoodies, tees, and performance wear. Denim now about a quarter of the business.
Status: Approved
- Founded
- 2011
- Website
- originusa.com
- HQ
- USA
- Manufacturing
- USA
- Ownership type
- Founder-owned
- Status since
- 2026-06-16
Ownership
Privately held. Founded by Pete Roberts, who remains CEO, and co-owned with retired Navy SEAL Jocko Willink. No PE or institutional control on record. Jocko Fuel (supplements) is a sister venture.
Why Approved
One of the few genuinely dirt-to-shirt US manufacturers, with in-house denim, boot, and apparel production and no decline signals. Founder-led and privately held.
Reversibility
What would change our verdict
Sells to a PE firm or strategic acquirer. Shifts any flagship line to offshore production.
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