Kenmore
Longtime Sears house brand spanning every major appliance category. Trusted as if it were a manufacturer.
Status: Avoid
- Founded
- 1927
- Website
- kenmore.com
- HQ
- USA
- Ownership type
- Brand licensing (ABG-style)
- Parent
- Transformco
- Acquired
- 2019
- Status since
- 2026-06-08
Ownership
Kenmore never built a single appliance; it was always a Sears nameplate on someone else's machine. Now a licensing shell owned by Transformco (Eddie Lampert's ESL), the vehicle that wound down Sears.
Why Avoid
Pure badge with no factory, no design team, no continuity. French-door fridges have carried LG's litigated linear compressor. Same structural pattern as ABG licensing shells. Avoid.
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