Forever 21
Fast fashion retailer.
Status: Avoid
- Founded
- 1984
- HQ
- USA
- Manufacturing
- Various
- Ownership type
- Brand licensing (ABG-style)
- Parent
- Authentic Brands Group
- Acquired
- 2020 (out of bankruptcy)
Ownership
Bought out of bankruptcy by ABG in 2020. Went bankrupt again in 2025, losing over $400M in three years. All 350 US stores closed. ABG CEO called the acquisition 'probably the biggest mistake I made.'
Why Avoid
Fast fashion, ABG-owned, twice-bankrupt. Outside the BIFL frame entirely.