Champion
American athletic apparel. Reverse Weave hoodies, collegiate athletic wear.
Status: Avoid
- Founded
- 1919
- HQ
- USA
- Manufacturing
- Various
- Ownership type
- Brand licensing (ABG-style)
- Parent
- Authentic Brands Group
- Acquired
- 2024 (from HanesBrands)
Ownership
Acquired by ABG from HanesBrands in October 2024 for $1.2B. US sales had been dropping (23% in Q4 2023) prior to the deal. ABG has announced plans to convert the brand to a licensed model.
Why Avoid
Recent ABG acquisition with announced plans to shift to the licensing model. Expect the same brand-equity-extraction pattern already visible at Brooks Brothers and Eddie Bauer.