Eddie Bauer
Historic American outdoor apparel brand. First Ascent technical line, Guide Pro pants, legendary down jackets.
Status: Avoid
- Founded
- 1920
- HQ
- USA
- Manufacturing
- China,Various
- Ownership type
- Brand licensing (ABG-style)
- Parent
- Authentic Brands Group
- Acquired
- Pre-2020 (ABG; multiple ownership changes since)
Ownership
ABG-owned. Third bankruptcy filing in February 2026, with 174 stores closing and over $1B in debt. ABG retains the trademark; operating partners rotate.
Why Avoid
Lifetime warranty was scrapped between March and May 2019, replaced with a one-year return window. Footwear line was reportedly selected from Chinese white-label catalogs with zero internal design work. Now in its third bankruptcy cycle under ABG ownership.
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