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The Brand Ledger

Joe's Jeans

Premium denim brand, once known as one of the best men's jeans on the market.

Status: Avoid
Founded
2001
HQ
USA
Manufacturing
Various
Ownership type
Brand licensing (ABG-style)
Parent
WHP Global

Ownership

WHP Global portfolio. WHP follows a brand licensing model similar to ABG.

Why Avoid

Reportedly spotted at Sam's Club for $9.90/pair. Fully licensing-model dependent.

Sister brands under WHP Global

Read the full investigation