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The Brand Ledger

Lands' End

American direct-mail apparel brand, historical reputation for durable basics.

Status: Watchlist
Founded
1963
HQ
USA
Manufacturing
Various
Ownership type
Public
Parent
Public (NASDAQ: LE) / trademark via WHP Global

Ownership

Publicly traded (NASDAQ: LE). The brand trademark is owned by WHP Global in a licensing arrangement. Operational business is separate from the trademark ownership.

Why Watchlist

Split trademark-from-operations structure. Quality has reportedly declined.

Sister brands under Public (NASDAQ: LE) / trademark via WHP Global

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