Bonobos
Direct-to-consumer menswear, originally known for fit-focused pants.
Status: Avoid
- Founded
- 2007
- HQ
- USA
- Manufacturing
- Various
- Ownership type
- Brand licensing (ABG-style)
- Parent
- WHP Global
- Acquired
- Post-Walmart (exact date TBD)
Ownership
Acquired by Walmart in 2017 for $310M. Sold to WHP Global after quality and brand dilution. WHP is a brand management firm similar to ABG in model.
Why Avoid
Brand management firm ownership after a Walmart acquisition. DTC fit reputation is not what the product delivers under current ownership.