Midea
Chinese appliance manufacturer, one of the world's largest. Sells under its own name and builds private-label for many Western brands.
Status: Avoid
- Founded
- 1968
- Website
- midea.com
- HQ
- China
- Manufacturing
- China,Thailand
- Ownership type
- Public
- Status since
- 2026-06-08
Ownership
Public (Midea Group, Shenzhen). Also owns Toshiba's appliance business, Comfee, and the Eureka vacuum brand.
Why Avoid
The clearest illusion-of-choice case in the category: the June 2025 CPSC recall covered ~1.7M window ACs sold under nine brand names (Frigidaire, Insignia, Danby, Keystone, Mr. Cool, Comfort Aire, Perfect Aire, Sea Breeze, LBG), all the same Midea machine with the same mold defect. Avoid.
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