Frigidaire

The brand that became a synonym for the refrigerator, now Electrolux's value line.

Watchlist

Founded: 1918
Website: frigidaire.com
HQ: USA
Manufacturing: USA,Mexico
Ownership type: Conglomerate subsidiary
Parent: Electrolux
Acquired: 1986
Status since: 2026-06-08

Ownership

Owned by Electrolux (Sweden) since 1986 via White Consolidated. The category's inventor reduced to a budget badge.

Why Watchlist

Foreign-owned value brand. Some Frigidaire-badged window ACs are Midea-built and were caught in the June 2025 mold recall. Watchlist.

Sister brands under Electrolux

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Investigation · June 11, 2026

Your Appliances Got Worse On Purpose

One company makes the refrigerator you'll buy under four different names. Another sells the identical window unit under nine. GE is Chinese now, Frigidaire is Swedish, and Kenmore never built anything at all. Plus the few brands still built to last.

Read the full investigation

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