Gilly Hicks
A&F's underwear, loungewear and activewear line, now sold alongside Hollister. People buy it as a cheaper, teen-friendly basics option.
Status: Watchlist
- Founded
- 2008
- Website
- hollisterco.com
- HQ
- USA
- Manufacturing
- Various
- Ownership type
- Public
- Parent
- Abercrombie & Fitch Co. (NYSE: ANF)
- Acquired
- 2008
- Status since
- 2026-10-30
Ownership
Created inside Abercrombie & Fitch in 2008, closed as a standalone chain around 2013-14 and revived as a Hollister sub-brand in 2019.
Why Watchlist
At its 2008 launch Gilly Hicks was presented through the persona of an independent young Australian woman, in stores styled as a 1930s Sydney manor. The brand was created by Abercrombie & Fitch in New Albany, Ohio. It is sold today as part of Hollister.
Sister brands under Abercrombie & Fitch Co. (NYSE: ANF)
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