Buck Mason
Los Angeles menswear and womenswear brand with a mid-century American look. Best known for its T-shirts.
Status: Watchlist
- Founded
- 2013
- Website
- buckmason.com
- HQ
- USA
- Manufacturing
- USA,Various
- Ownership type
- Founder-owned
- Status since
- 2026-10-30
Ownership
Founded in 2013 by Erik Allen Ford and Sasha Koehn and still owned by them. Reported to have raised no venture capital and passed $100M in net revenue in 2024. | 44 standalone stores as of Nov 2026, plus 5 Bloomingdale's shop-in-shops.
Why Watchlist
Buck Mason sells a mid-century American look and puts "Made in USA" in its top-level menu, linking to the story of its Pennsylvania knitting mill. On 31 Oct 2026, 83 of its 773 product listings (10.7%) said Made in USA or Made in Texas, mostly tees and jeans; 385 said "Import" without naming a country, 17 named Japan or England, and 288 (37%) gave no origin on the page. US-made products carry a "Made in USA" tag in most of the men's grid, and its Our Story page says it uses factories "both domestic and overseas".
Reversibility
What would change our verdict
Every product page states the country of origin, and the Made in USA menu item leads to the US-made products rather than the mill story.
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