The Beloit Mattress Company

Factory-direct handcrafted mattresses from a century-old Wisconsin shop.

Approved

Founded: 1929
Website: beloitmattress.com
HQ: USA
Manufacturing: USA
Ownership type: Family-owned
Status since: 2026-07-08

Ownership

Founded 1929 by the Clark family; Donald Poppie bought it in 1954. Ryan and Steve Poppie are the fourth generation of Poppie owners, with a fifth generation on staff. Nine employees, roughly $3 million in revenue.

Why Approved

Ryan Poppie fields buyout offers several times a year and declines. Small, owned, and durable. The approved pattern exactly.

Reversibility

What would change our verdict

Acceptance of one of those buyout offers.

Read the full investigation

Investigation · May 14, 2026

Your Mattress Got Worse On Purpose

The world's largest mattress manufacturer just bought America's largest mattress retailer for $4 billion. The FTC voted 5-0 to block it. A federal judge agreed the merger would let the manufacturer push rivals off the retailer's showroom floor, then approved it anyway. 75% of that floor is now contractually permitted to be the manufacturer's own brands. The same company sells the same Sealy mattress under four different names at four different stores so you can't comparison shop, and writes 20-year warranties designed to void if you stain them.

Read the full investigation

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