Patagonia
Outdoor apparel and gear. Ventura, California.
Status: Approved
- Founded
- 1973
- HQ
- USA
- Manufacturing
- Various
- Ownership type
- Trust/Foundation-owned
- Parent
- Patagonia Purpose Trust / Holdfast Collective
- Acquired
- 2022
Ownership
Transferred by the Chouinard family in 2022 to the Patagonia Purpose Trust (voting control) and the Holdfast Collective (economic interest, environmental purpose). Structurally protected from sale.
Reversibility
What would change our verdict
Unwinding or modification of the trust structure. Quality regression.