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The Brand Ledger

Parent company

Patagonia Purpose Trust / Holdfast Collective

1 brand in the Ledger under this company.

Featured investigation

Worse on Purpose

Investigation · April 17, 2026

Your Favorite Brands Got Worse On Purpose

Authentic Brands Group buys dead brands, strips the design and manufacturing, and licenses the name to anyone who'll pay. Brooks Brothers, Eddie Bauer, Forever 21, Sports Illustrated. Plus the ones still worth buying.

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Brands under Patagonia Purpose Trust / Holdfast Collective