Dakine
Outdoor and boardsport bags and accessories. Hawaiian-origin surf and snow brand.
Status: Watchlist
- Founded
- 1979
- HQ
- USA
- Manufacturing
- Various
- Ownership type
- Brand licensing (ABG-style)
- Parent
- Marquee Brands
Ownership
Owned by Marquee Brands, a brand management firm that follows an ABG-style licensing model. Sister brands in Marquee portfolio include Martha Stewart, Sur La Table, Emeril Lagasse, BCBG, Ben Sherman, Body Glove.
Why Watchlist
Marquee's licensing model separates brand ownership from product design and manufacturing. Same structural issue as ABG brands.