Haier

Chinese appliance conglomerate, one of the world's largest. Haier-branded US appliances are budget tier.

Watchlist

Founded: 1984
Website: haier.com
HQ: China
Manufacturing: China,USA,Various
Ownership type: Public
Status since: 2026-06-08

Ownership

Public (Haier Smart Home). Ultimate parent of GE Appliances and several Western nameplates.

Why Watchlist

Parent node for GE Appliances and Fisher & Paykel. Haier-branded budget appliances carry no durability premium. Watchlist.

Related brands

Read the full investigation

Investigation · June 11, 2026

Your Appliances Got Worse On Purpose

One company makes the refrigerator you'll buy under four different names. Another sells the identical window unit under nine. GE is Chinese now, Frigidaire is Swedish, and Kenmore never built anything at all. Plus the few brands still built to last.

Read the full investigation

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