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The Brand Ledger

Duluth Trading

Direct-to-consumer workwear. Mount Horeb, Wisconsin.

Status: Approved
Founded
1989
HQ
USA
Manufacturing
Various
Ownership type
Public

Ownership

Public (NASDAQ: DLTH). Most manufacturing offshore.

Reversibility

What would change our verdict

Quality regression as the public-markets pressure compounds. Offshoring of construction on the core Fire Hose line. Rollback of the No Bull Guarantee.

Read the full investigation