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Ted Baker

British "quirky-smart" fashion label known for printed shirts, tailoring and gifts. People bought it for a premium-but-accessible look.

Status: Watchlist
Founded
1988
Website
tedbaker.com
HQ
UK
Manufacturing
Various
Ownership type
Brand licensing (ABG-style)
Parent
Authentic Brands Group
Acquired
2022
Status since
2026-10-30

Ownership

Authentic Brands Group bought Ted Baker for £211m in 2022. The UK and European operator entered administration in March 2024 and the last UK stores closed that August; licensed operators now run the brand.

Why Watchlist

The brand is named after "Ted Baker", a persona rather than a real founder. It was founded by Ray Kelvin in Glasgow in 1988. Since 2022 it has been owned by Authentic Brands Group and run by licensed operators.

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