Vitamix
The blender that gets willed to grandchildren.
Status: Approved
- Founded
- 1921
- Website
- vitamix.com
- HQ
- USA
- Manufacturing
- USA
- Ownership type
- Family-owned
- Status since
- 2026-07-13
Ownership
Barnard family since 1921. First non-family CEO in 2022; family retains ownership and the board.
Why Approved
US-made in Olmsted Township Ohio, repairable, absurd warranty. What appliances looked like before financial engineering.
Reversibility
What would change our verdict
A sale to outside capital, offshoring, or warranty degradation.
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