FloBeds

The original personalized latex mattress: swappable dual-firmness Talalay layers with a 20-year adjustment guarantee.

Approved

Founded: 1971
Website: flobeds.com
HQ: USA
Manufacturing: USA
Ownership type: Family-owned
Status since: 2026-07-08

Ownership

Dave Turner started selling beds in 1971; wife Anne and son Dewey, president since 2004, run it with him. Online since the mid-90s. Certified B Corp since 2016.

Why Approved

Two generations of Turners, honest vertical assembly, and a guarantee built around adjusting the bed rather than replacing it. Matches the approved small-maker pattern.

Reversibility

What would change our verdict

Ownership leaving the Turner family.

Read the full investigation

Investigation · May 14, 2026

Your Mattress Got Worse On Purpose

The world's largest mattress manufacturer just bought America's largest mattress retailer for $4 billion. The FTC voted 5-0 to block it. A federal judge agreed the merger would let the manufacturer push rivals off the retailer's showroom floor, then approved it anyway. 75% of that floor is now contractually permitted to be the manufacturer's own brands. The same company sells the same Sealy mattress under four different names at four different stores so you can't comparison shop, and writes 20-year warranties designed to void if you stain them.

Read the full investigation

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