Nature's Bounty
Mass-market vitamins. Bought by Nestle at the top and put back on the market four years later.
Status: Watchlist
- Founded
- 1971
- Website
- naturesbounty.com
- HQ
- USA
- Manufacturing
- USA
- Ownership type
- Conglomerate subsidiary
- Parent
- Nestle Health Science - ACTIVE SALE PROCESS
- Acquired
- 2021-08-09
- Status since
- 2026-08-25
Ownership
KKR sold The Bountiful Company to Nestle for $5.75bn, completed 2021-08-09. Nestle put the VMS unit under strategic review July 2025 and a sale process for this brand was reported underway May 2026. No buyer named, no sale announced.
Why Watchlist
An FTC order over falsifying product ratings - the one quality signal consumers actually consult - plus an active divestiture at a reported fraction of the acquisition value.
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