Lions Not Sheep
Utah lifestyle brand selling tees, hats and hoodies with self-reliance and patriotic slogans. Buyers pay for the identity and, until 2022, for an American-made label.
Status: Avoid
- Website
- lionsnotsheep.com
- HQ
- USA
- Manufacturing
- China,Various
- Ownership type
- Founder-owned
- Parent
- Lions Not Sheep Products, LLC
- Status since
- 2026-10-30
Ownership
Founder Sean Whalen owns the company and was named personally in the FTC order.
Why Avoid
Lions Not Sheep printed "Made in USA" on shirts. The FTC alleged that between May and October 2021 the company and its owner removed tags disclosing foreign manufacture from imported clothing and printed "Made in USA" in their place. The company and Sean Whalen settled in 2022 under a final FTC order with a $211,335 judgment; the current homepage makes no origin claim.
Reversibility
What would change our verdict
The FTC order is no longer in force and current products carry accurate country-of-origin labels.
Track This Brand
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