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The Brand Ledger

Black+Decker

Consumer power tools. Big-box retailer staple.

Status: Avoid
Founded
1910
HQ
USA
Manufacturing
China,Various
Ownership type
Conglomerate subsidiary
Parent
Stanley Black & Decker

Ownership

Consumer division of Stanley Black & Decker. Positioned explicitly below DeWalt.

Why Avoid

Built to a price point, not a quality standard. No longer the Black & Decker that built the category.

Sister brands under Stanley Black & Decker

Read the full investigation