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Daniel Wellington

Minimalist, low-priced fashion watches made famous by influencer marketing in the 2010s. People buy them as an affordable gift that looks classic.

Status: Watchlist
Founded
2011
Website
danielwellington.com
HQ
Sweden
Manufacturing
Unknown
Ownership type
Conglomerate subsidiary
Parent
Timex Group
Acquired
2026
Status since
2026-10-30

Ownership

Founded in Stockholm in 2011 by Filip Tysander, who built and controlled it. Timex Group took full ownership in July 2026; terms were not disclosed.

Why Watchlist

Daniel Wellington says it is named after "an intriguing British gentleman" its founder met while travelling. The company was founded in Sweden in 2011. Its story page describes "minimalistic Scandinavian design" and "a Japanese movement" but does not say where the watches are made.

Sister brands under Timex Group

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