Caraway
Pastel ceramic-coated aluminum sold on non-toxic anxiety.
Status: Watchlist
- Website
- carawayhome.com
- HQ
- USA
- Manufacturing
- China
- Ownership type
- VC-backed
- Parent
- McCarthy Capital et al
- Acquired
- 2022
- Status since
- 2026-07-13
Ownership
About $70M raised; McCarthy Capital led the $35M 2022 round.
Why Watchlist
NAD ordered it to drop claims that PTFE cookware releases toxins (August 2025); Groupe SEB and Meyer sued it in SDNY over toxicity marketing (February 2026). Peer-reviewed testing shows sol-gel coatings lose release after roughly 30-60 cooking cycles. One-year warranty. The marketing sells safety; the product sells replacement cycles.
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