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Worse on Purpose

Monogram (GE)

GE Appliances' luxury built-in tier.

Status: Watchlist
Website
monogram.com
HQ
USA
Manufacturing
USA,China,Mexico
Ownership type
Conglomerate subsidiary
Parent
GE Appliances (Haier)
Acquired
2016
Status since
2026-06-08

Ownership

A tier of GE Appliances, Chinese-owned (Haier) since 2016.

Why Watchlist

Inherits GE Appliances' profile: foreign-owned, declining reliability trend, despite luxury positioning. Watchlist.

Sister brands under GE Appliances (Haier)

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Investigation · June 11, 2026

Your Appliances Got Worse On Purpose

One company makes the refrigerator you'll buy under four different names. Another sells the identical window unit under nine. GE is Chinese now, Frigidaire is Swedish, and Kenmore never built anything at all. Plus the few brands still built to last.

Read the full investigation

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