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The Brand Ledger

Birkenstock

German cork-footbed sandals.

Status: Watchlist
Founded
1774
HQ
Germany
Manufacturing
Germany
Ownership type
Public
Parent
Public; L Catterton retains meaningful stake
Acquired
2021 (L Catterton majority), 2023 (IPO)

Ownership

Acquired by L Catterton (LVMH-backed private equity) in 2021. IPO'd on NYSE in 2023 (NYSE: BIRK), though L Catterton retains significant ownership. German production continues.

Why Watchlist

PE-IPO path. Product still made in Germany, but broader brand strategy and pricing now answer to public markets and PE.