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The Brand Ledger

Darn Tough

American merino wool socks with unconditional lifetime warranty. Northfield, Vermont.

Status: Approved
Founded
2004 (modern) / 1978 (Cabot Hosiery)
HQ
USA
Manufacturing
USA
Ownership type
Family-owned

Ownership

Family-owned by the Cabot family (third generation of Cabot Hosiery Mills). Manufacturing entirely in Vermont.

Reversibility

What would change our verdict

Sale. Any offshoring of production. Weakening of the lifetime warranty.

Read the full investigation