Darn Tough

American merino wool socks with unconditional lifetime warranty. Northfield, Vermont.

Approved

Founded: 2004 (modern) / 1978 (Cabot Hosiery)
Website: darntough.com
HQ: USA
Manufacturing: USA
Ownership type: Family-owned

Ownership

Family-owned by the Cabot family (third generation of Cabot Hosiery Mills). Manufacturing entirely in Vermont.

Reversibility

What would change our verdict

Sale. Any offshoring of production. Weakening of the lifetime warranty.

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Investigation · April 17, 2026

Your Favorite Brands Got Worse On Purpose

Authentic Brands Group buys dead brands, strips the design and manufacturing, and licenses the name to anyone who'll pay. Brooks Brothers, Eddie Bauer, Forever 21, Sports Illustrated. Plus the ones still worth buying.

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