Frye
Historic American boot brand.
Status: Former Great
- Founded
- 1863
- HQ
- USA
- Manufacturing
- Various
- Ownership type
- Brand licensing (ABG-style)
- Parent
- Bluestar Alliance
- Acquired
- 2022
Ownership
Acquired by Bluestar Alliance (brand management company) in 2022. Bluestar operates an ABG-adjacent licensing model where the brand name is licensed for manufacturing and retail without direct product control.
Why Former Great
Licensing model. The Frye name now sits on products Frye did not design or manufacture. Whatever quality the brand once had is severed from the current product.