Parent company
Guess?, Inc. (operating assets); 50/50 JV between Guess and WHP Global owns IP
1 brand in the Ledger under this company.
Featured investigation
Worse on Purpose
Investigation · March 23, 2026
Your Backpack Got Worse On Purpose
VF Corporation owns about 55% of the US backpack market. JanSport, The North Face, Eastpak, Kipling. Lower denier counts, generic zippers, warranties rewritten to match the cheaper construction.
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