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Marquee Brands (75%); Meistrell family retains 25%

1 brand in the Ledger under this company.

Featured investigation

Worse on Purpose

Investigation · March 23, 2026

Your Backpack Got Worse On Purpose

VF Corporation owns about 55% of the US backpack market. JanSport, The North Face, Eastpak, Kipling. Lower denier counts, generic zippers, warranties rewritten to match the cheaper construction.

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Brands under Marquee Brands (75%); Meistrell family retains 25%