Parent company
Resident Home (Sixth Street Partners)
3 brands in the Ledger under this company.
Brands under Resident Home (Sixth Street Partners)
Sleep & Bedding · Mattresses - DTC Foam
Nectar
Status: AvoidDirect-to-consumer memory foam mattress brand. 365-night home trial, "forever" warranty marketing. Part of the Resident Home portfolio along with DreamCloud and Awara.
Resident Home (Sixth Street Partners)
Sleep & Bedding · Mattresses - DTC Foam
DreamCloud
Status: AvoidDirect-to-consumer hybrid mattress brand. Marketed as "luxury hybrid" with cashmere blend cover. Part of the Resident Home portfolio.
Resident Home (Sixth Street Partners)
Sleep & Bedding · Mattresses - Hybrid Latex
Awara
Status: AvoidDirect-to-consumer natural latex hybrid mattress brand. Marketed with organic and natural materials messaging. Part of the Resident Home portfolio.
Resident Home (Sixth Street Partners)