Parent company
Wolverine World Wide
4 brands in the Ledger under this company.
Featured investigation
Worse on Purpose
Investigation · July 29, 2026
Same Shoe, Different Factory
Nike does not make Nike shoes. Four contractors it does not own build 59% of them. Adidas outsources almost 100%. The fastest-growing brand in running buys its shoes on individual purchase orders, with no commitment at all. Two majors still own a factory. Plus the ones still worth buying.
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Brands under Wolverine World Wide
Footwear · Work Boots
Wolverine
Status: WatchlistAmerican work boot brand.
Wolverine World Wide
Footwear · Running Shoes,Sneakers
Saucony
Status: AvoidOne of the oldest names in American running — founded 1898 in Kutztown, PA, named for Saucony Creek. The name has outlived every structure that ever stood behind it.
Wolverine World Wide (NYSE: WWW)
Footwear · Hiking Boots
Merrell
Status: WatchlistHiking and outdoor footwear.
Wolverine World Wide
Footwear · Sandals
Chaco
Status: WatchlistOutdoor adventure sandals.
Wolverine World Wide